Business to business services, products and infrastructure hold together the cycles of industry. B2BNN is a news outlet published by industry veteran Jen Evans that tracks developments in supply chain management, enterprise technology, automation, marketing and other business essentials. Once or twice a week I spend the early mornings scanning the wire services and aggregators for releases about mergers, acquisitions, appointments and launches. Tracking the activity in the sector gives us insights into trends and patterns both positive and negative.
This kind of activity is called, in general, media monitoring. This particular example is more pre-media monitoring. Instead of looking at what makes the news, I am looking at what makes the news.
This morning, there was a significant emphasis on robotics and automation. They were not necessarily the droids I was looking for, but I took a look just in case.