Show don’t tell. It’s the first rule every writer learns and most misinterpret. There are many kinds of writing and, even in poetry, there is a place for exposition. The explainer is an easy piece of content to write and creating these articles is the first part of any knowledge translation effot..
Essentially, an explainer does 4 things:
- It illustrates a problem
- It shows context
- It explains research
- It outlines or proposes solutions
I wrote this explainer for two audiences, international students and their ESL teachers. https://blog.edusity.com/tips-for-international-students-and-esl-teachers-five-ways-to-continuously-improve-english-language-skills/
The 4-part model is not only applicable to teaching and learning space, or to other knowledge industry products and service areas. There is a place for this kind of writing — and for videos and illustrations to support it — when you communicate in every industry. with those who are not part of the business, but need what it has to offer.