Success stories are often about individual or small business accomplishments. When I started working with The Babb Group, it was clear that their Professor Services were creating one individual success story after another. It was on the Instructional Design / Curriculum Development side of the business where we needed to make relationships shine.
The series of articles, Celebrating Organizational Successes, became our method of sharing how our work with clients enhanced their operations more broadly. It provided a context beyond an endorsement and became not about a skill or service provided, but a methodology of working together.